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The Benson

Services: Logo + Branding, Print

The Benson Hotel, which offers stunning city, water and mountain views, is a vibrant, reimagined hotel located within the Cairns city.



The Benson colour palette is built up of gold as the primary colour and black as the secondary.


The Benson typography consists of a simple san serif type face. This font type is to be used throughout all collateral.

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